Jerry Olson
Managing Partner

Gerald Zaltman
208 . 906 . 0697
cell  814 . 883 . 2181

Olson Zaltman Associates
2985 North Holl Dr.
Eagle, ID 83616



Jerry Olson is a founding partner of Olson Zaltman Associates and Professor Emeritus of Marketing at Penn State University. He holds MS and PhD degrees in Consumer Psychology from Purdue University. Jerry has authored more than 60 academic articles and several books, including, "Understanding Consumer Decision Making." He enjoys skiing and fly fishing in the mountains of Idaho, reading, and playing old-time music on his collection of antique banjos.