Gerald Zaltman
Managing Partner

Gerald Zaltman
617 . 495 . 6352

Olson Zaltman Associates
938 Penn Ave., Suite 800
Pittsburgh, PA 15222



Gerald is a founding partner of Olson Zaltman Associates and The Joseph C. Wilson Professor Emeritus, Harvard Business School. Jerry has received several major professional awards for his impact on the marketing field. His most recent book is, “Marketing Metaphoria (2008).” Another book, “How Customers Think (2003),” has been translated into 15 languages. Jerry holds a PhD in Sociology from Johns Hopkins University, an MBA degree from the University of Chicago, and an A.B. degree from Bates College. He enjoys photography, boating, and fishing and hiking in Alaska.