After rebranding itself with a campaign called “The Human Network” in October 2006, Cisco:

>  Increased brand value in 2007 by 9%, record amount in a single year (an increase of $1.56 billion according to Interbrand).

 

 

 

 

 

 

 

 

 

>  Ranked as 9th most respected company by Barron’s in 2007 (up from 30th in 2006.)

>  Saw its stock price increase 35% from August 2006 to August 2008 (while S&P 500 was flat).

>   Found that the perception of Cisco as a “technology leader” among its core target audience jumped 80% in one year.