Deep Dives September 2011

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In the Current Issue of Deep Dives
Summer 2014
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It seems like every marketer is trying to unlock the mystery of Millennials. It is an age cohort that seems so different from its predecessors. What makes these young people tick? In this issue, Jessica Ames discusses a presentation she made at the FUSE 2014 conference earlier this summer, in which she analyzed the handmade trend that is so popular among this generation. As you will read, creating and consuming handmade goods helps Millennials fulfill very deep psychological needs. 

Also, Dr. Andrew Baron begins his detailed look at several biometric market research techniques that have come into vogue. He begins with an examination of response latency.

Relevant Reads
James Forr reviews The Moment of Clarity by Christian Madsbjerg and Mikkel Rasmussen, and Storyscaping by Gaston Legorburu and Darren McColl