Putting Insight into Action

ZMET® produces actionable results.  At the conclusion of a project, you will move forward with a set of deep insights into consumer thinking and guidelines for translating those insights into effective marketing actions.

Immersion Session

During this 2-3 hour session, the Olson Zaltman Associates team presents the ZMET insights along with strategic implications that will help guide your organization's thinking.

Workable Wondering

In this second session, Olson Zaltman spends a half-day leading your team through a set of dynamic ideation exercises that convert the insights into viable strategic actions.