About Us
   The Olson Zaltman Difference
          ZMET® in Situ
          Implicit Association Evaluator

          ZMET Concept Development

Success Stories
   Oticon Client Issue
   Oticon Findings
   Oticon Impact
   Robert Wood Johnson Client Issue
   Robert Wood Johnson Findings
   Robert Wood Johnson Impact
   Cisco Client Issue
   Cisco Findings
   Cisco Impact

Global Presence

Our Clients



Our Staff
   Jerry Olson
   Gerald Zaltman
   Lindsay Zaltman
   Jessica Ames-Passmore
   Andy Baron
   Lindsey Bartel
   Tim Bradley
   Bergita Bugarija

   Elizabeth Carger
   James Forr
   Haley Ghislain
   Vanessa Herman
   Kristin W. James
   Nick Kimminau
   Caroline Lefwander
   Diane O'Hara
   Carrie Patterson-Reed
   Joe Plummer
   Abigail Rendin
   Dan Shaffer
   Sybil Streeter

In the News
   Other Press
   Other Publications and Awards
   Other Events
   Morgan Spurlock movie
   Deep Dives Newsletters


   How ZMET Can Help
      ZMET Concept Development
      ZMET in Situ
      Implicit Association Evaluator

    The ZMET Process
      Expressing Thoughts through

      Translating Metaphors into Insight
      Insight into Action

   The Digital Image

   Discoveries Applied