OZA Makes It's Screen Debut in Morgan Spurlock Film

Olson Zaltman Associates and ZMET® made their screen debut April 22, 2011 in Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold, a Sony Pictures Classics release.

The over-riding premise is that POM Wonderful Presents: The Greatest Movie Ever Sold is the first documentary whose production costs are financed entirely through product placement. The film begins by focusing on product placement in motion pictures, but goes on from there to discuss the inescapable presence of marketing and advertising in many aspects of life.

Spurlock used ZMET to gain a deeper understanding of his own personal brand. He then incorporated those insights as he pitched his project to numerous corporate marketing departments. "The way they pulled my own quotes and ultimately let me define me was mind blowing." says Spurlock.. "And the whole process really laid the ground work for the rest of the conversations we had with brands from that day forward."

For more on the movie and OZA's role, check out this this archive issue of Deep Dives [download pdf.]

View the trailer.

See the Ted Talk by Morgan Spurlock, featuring his ZMET experience.



OZA Senior Manager Abigail Rendin interviews Mr. Spurlock in the film.

…and yes, there was a lot to think about!

Managing Partner Jerry Olson with Spurlock at the film's LA premier.